Most e-commerce businesses still operate on a transactional model, constantly chasing new customers while struggling to retain existing ones. Traditional marketing automation tools focus on stock management or broad, one-size-fits-all campaigns, overlooking the potential of AI-driven retention and personalization. The result? Brands rely on discounts and expensive retargeting rather than optimizing repeat purchases.

Replenit is solving this. Starting with replenishment reminders and personalized carts, it gives e-commerce companies the infrastructure to build retention-first revenue models—using AI to engage customers from the very first purchase. Instead of generic follow-ups, Replenit predicts when customers will need a restock and automates perfectly timed notifications, driving predictable, subscription-like revenue. Replenishment is just the starting point.

Replenit is building the agentic AI layer for retail, where product and user intelligence work in sync to grow customer value. Its autonomous AI agents specialize in key lifecycle moments like predicting repurchase timing or triggering actions that boost retention. These agents learn, adapt, and collaborate, transforming static flows into dynamic, self-optimizing systems. The vision? A world where every product and every customer has an AI agent working in the background to maximize lifetime value.

And Replenit is not just another automation tool. It’s enabling brands to move beyond rigid, one-size-fits-all subscriptions into personalized, adaptive replenishment cycles that reflect real customer behavior. The goal isn’t to lock customers into subscriptions, but to seamlessly transition one-time buyers into repeat customers, without friction.

The team behind Replenit isn’t new to this game. They’ve built and scaled one of the biggest MarTech players out there. As key figures at Insider, they joined when the company was a $3M startup and helped take it to a $2B+ unicorn, driving AI-powered customer engagement across global markets.

Ilyas led customer success and expansion across multiple regions, overseeing Insider’s growth in Russia, Central and Eastern Europe, Benelux, and France, helping enterprise clients build high-impact retention strategies. Cenk turned Latin America into Insider’s fastest-growing region as the second person on the ground, bringing in the first clients from Peru, Chile, Bolivia, Mexico, and Argentina, expanding the company’s presence to 100+ clients across seven countries. He later sold in 17 markets, securing Insider’s first logos in 11 of them without speaking the local language. Alp spearheaded high-value global partnerships, leading seven-figure ACV deals that transformed how enterprises approached retention. Ömer built AI-powered automation tools that reshaped how brands engage customers at scale. Caner led e-commerce success initiatives, increasing Henkel’s revenue by 650% in Turkey alone. Egemen developed scalable, data-driven backend systems that powered AI-driven engagement.

They didn’t just watch retention strategies work; they built, tested, and scaled them for some of the biggest brands in the world. Now, they are taking everything they’ve learned and applying it to Replenit, building a next-generation retention engine for e-commerce.

And this is just the beginning. Replenit isn’t stopping at replenishment and subscriptions; it is actively expanding its product base to unlock new revenue streams for brands. With deep sales expertise and a strong understanding of retention-driven growth, the team is developing AI-powered upsell and cross-sell capabilities to maximize lifetime value in a way that feels natural, personalized, and frictionless.

Replenit is in the right place at the right time. Despite being just three months old, they have already started working with major enterprise brands and rapidly hit double-digit MRRs. With a strong pipeline in place, Replenit is not only expanding its product base but also leveraging its exceptional sales expertise to drive retention, unlock AI-powered upsell and cross-sell opportunities, and create entirely new revenue streams for brands.